AC Framing Ltd / AC Gallery Privacy Policy
12-2023

Information We Collect

To be able to order from us, or communicate with us, we have to collect certain information from you. As part of this, you are required to give your contact information. We use the information given to us by you to provide the service you request from us in the way that is set out in this privacy policy. 

User name and password - if we collect a user name and password, this is so we can keep your information safe and so that we can have your information to hand each time you visit us.

Name, address and postcode - without this we won't know where to send your order or to whom.

Email address - we send confirmation of your orders via email as well as other relevant service, product and marketing communications. 

Telephone numbers - if there are any problems with your order or we need to check anything, we may need to be able to contact you by phone

Payment card number, expiry date, issue no and name of card holder – We may collect but will not hold payment card information.

Correspondence - if you contact us we may keep a record of that correspondence.

IP addresses - when you visit our site, we will automatically receive your IP address, a unique identifier for your computer or other access device.

You may also provide us with personal information if you contact us, if you enter promotions or competitions run by us or if you get in touch with us in some other way, for example by way of an email facility provided on the website.

Cookies - As with the majority of websites, we collect cookies to enhance user experience and to enable our site to properly function. 

How We Use the Information We Collect

Our main uses of your information are explained above which in general is to process your orders, as well as to help us understand your needs, promote our products and/or services, as well as provide you with a better service.

Your account may be used to store information about your previous purchases, personal preferences and my essentials lists. But you should also be aware of the following uses –

Marketing - we may use the information we collect to inform you, by SMS, email or equivalent, about offers, products and services that we think may be of interest to you.

We will tell you about this when we collect your information and if you do not wish to receive these communications, please let us know. You can unsubscribe following the instructions that we will include in any communication we send to you or by emailing us direct.

Customer care and correspondence.

Market research 

Delivery Fulfilment – we will share address and contact information with third party carriers and postal fulfilment providers to enable deliveries to be completed.

Access Rights

You have a right to access the personal information that is held about you. To obtain a copy of the personal information Lion holds about you, please email us enclosing your postal details, account number and the details of your request. 

Security - we have taken many steps to make sure your trading experience with us is secure. Information about you will be kept safe and secure. In order to prevent unauthorised access or disclosure of your information, we have put in place suitable physical, electronic and managerial procedures to protect and secure information that is collected online.

Keeping your information secure - to help us keep your information secure you should:
- Keep your password secret.
- Password - you should choose a password that is not obvious or known to anyone else. You should never give a third party your password, as you will be responsible for all activity and charges incurred through use of your password whether authorised by you or not.

If you forget your password, you can request a new password, which will be emailed to the address we hold for you. You can change your password anytime through the account facilities on the website. Should we think that there is likely to be, or has been any breach of security, we may change your password and notify you of the change by email.

 Who we share your personal information with and why?

We do not sell or disclose your personal information to governments, marketing or advertising services, other clients or anyone else. Only ourselves will use your information.

Why do we collect personal information?

We collect personal information in the course of our business activities.  Holding and processing the data is necessary for the purposes of the legitimate interest we pursue in providing our products and services to you.

When we provide our services to you as our client, you are generally responsible for the following aspects of the collection and processing of personal information:

·       Determining what personal information, we collect and how we use it;

·       Establishing a legitimate basis to collect and process personal information and ensuring that the collection and processing complies with the applicable law;

·       If appropriate, you are notified of, or provide consent for, the collection and processing of your personal information in accordance with applicable law;

·       Complying with any legal obligation you may have as the entity that controls or owns the personal data.

Generally speaking, we will be responsible for the following aspects of the collection and processing of personal information:

·       Carrying out the services requested by you in accordance with your instructions;

·       Storing and protecting personal information in our custody in accordance with your instructions; and

·       Comply with any legal obligation we may have as a data processor, custodian, service provider or similar under applicable law
 
We will not reuse personal information for a new purpose other than the original one(s) for which it was collected 

How do we ensure your personal information is accurate?

Much of the personal information we collect comes directly from you, in which case you are in control of its accuracy

Do we engage in automated decision-making or profiling using personal information?

We do not make decisions about you, automated or otherwise, and do not attempt to analyse or predict your behaviour, preferences, interests, health or other personal characteristics.

Do we conduct research using personal information?

We do not use your personal information to conduct any research.  

How long do we keep personal information?

We keep personal information as long as you are a client of ours or as long as we need to keep it to comply with our legal obligations.  

Do we transfer personal information between countries?

We do not transfer personal information between countries. Your personal information is collected and stored in the United Kingdom. 

How do we protect personal information?

We have advanced security measures in place to secure and protect your personal information, such as internal and external firewalls, monitoring and alert systems to prevent and detect intrusion attempts.  

We do not hold any payment information within our systems.

We restrict access to your personal information to individuals who need it to perform their work functions.

 How can you choose how and whether we collect and use your personal information?

Providing your information to us is voluntary.  The purpose for collecting personal information is to enable us to provide our products and services to you.

Whenever our legitimate basis for collecting and using personal information is your consent, you can withdraw or modify your consent for future collection or use of your personal information at any time, and we will explain the consequences of doing so.

If we use your personal information for sales or marketing purposes, you can ask us to stop at any time and we will do so.

How can you access or correct your personal information, request that it be deleted, or ask for it to be transferred to another organisation?

At any time, you can request access to your personal information, request that any inaccuracies will be corrected, and request that comments or explanations be added to records about you.

You can also ask about:

·       whether and why we have your personal information;

·       how we got your personal information;

·       what we have done with your personal information;

·       to whom we have communicated your personal information;

·       where your personal information has been stored, processed or transferred;

·       how long we will retain your personal information, or how that retention period will be determined; and

·       the safeguards in place to protect your information when it is transferred to third parties or third countries.

Depending on which laws apply to your personal information, we may only be able to do some of these things for you. If you request one of these things and we refuse to do it, we will explain your legal rights, the reason for our refusal and any recourse you may have.

How can you make a complaint about how we have handled your personal information or responded to a request to exercise your rights?

We commit to investigating and resolving complaints about our collection or use of your personal information. To make a complaint, contact us at admin@acartandframing.co.uk (trade) or admin@acgallery.co.uk (retail)